Roberto Gómez de la Iglesia

The one who has spent decades trying to understand how the cultural ecosystem really works.

Director of Conexiones improbables and Kultursistema, and co-founder of the taxonomy we use. His work revolves around giving culture greater capacity to transform organisations, territories and society, and turning that perspective into tools that help us understand the sector better.

“There are no right answers to the wrong questions.”

Wido

The one who constantly asks: “okay, but how do we make this genuinely useful?”

He is responsible for product development and marketing at Kultursistema: thinking about how to turn methodology, strategy and knowledge into an experience that delivers as much value as possible to the people who use it. He comes from the world of music production, so mixing creativity, technique and lots of testing until something works feels pretty familiar.

“A good methodology that nobody uses is no use at all.”

Antonio González

The one who knows cultural management from the inside because he has been doing it for decades.

He has extensive experience leading cultural projects, teams and spaces. That trajectory gives him a broad perspective on programming, audiences, institutions and what it takes to turn a good cultural idea into a project that actually works.

“What would life be if we had no courage to try something new?”

Alex Durán

The IT guy we use for everything. We're not entirely sure what he does, but suddenly everything takes much less time.

He handles the technology, artificial intelligence and automations that make Kultursistema work in a more agile and less repetitive way. He also reminds us, every now and then, that restarting the computer is still an option.

“There is no discovery without uncertainty, nor technology without imagination.”

Izaskun López de Maturana

The one who makes sure Kultursistema isn't the cultural sector's best-kept secret.

She mainly handles communication and content: thinking about what we say, how we say it and how we get Kultursistema to reach more people. Small-town at heart, party-loving and very attentive to all those details that communicate too.

“The invisible communicates too.”

Kristina Novikova

The one who makes sure all the numbers add up and nobody finds out too late that something didn't.

At Kultursistema she handles accounting and financial control: reviewing numbers, keeping the accounts in order and making sure everything makes sense even when we stop talking about ideas and start talking about euros.

“Initiative opens up new paths.”